Key Insights
Over time we have formulated a number of key insights that have become the foundation to our approach to web site development and internet marketing.
You're Always a Click Away from Oblivion
The internet is vast, and there are a lot of web sites competing with you for attention. Visitors don't have to put up with sites that are confusing, unattractive or just hard to use when they can go someplace else with just one click. Once they go...
Go Hunting Where the Ducks Are
When planning your search engine strategy, find out where people are looking for products or services such as yours. What terms are they already searching for? Put yourself where you know they will be.
Now that You Got'em,
What Are You Gonna Do with Them?
You've successfully driven traffic to your site, what 's next? You've brought them there for a reason, are you fulfilling
on your promise or are you just dumping them on your site and
hoping for the best? Traffic is nice, sales are better.
You're on the Outside Looking In
Look at your site as though you've never heard of your company and try and see what first time visitors would see. Ask yourself "Why would someone come to this site and what would they do once they got here?" Don't put up with things on your own site that you wouldn't on someone else's.
Turn your Customers or Clients into a Community
"Repeat visitors" is the new definition of "stickiness". Give your visitors multiple reasons to visit your site and keep in touch with you. (Newsletters, e-mail alerts, instant polls, coupons or special online content.) Soon you'll create an "emotional bond" with your visitors which will keep them returning again and again.
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