Michael Pilla is available for workshops, seminars, speaking engagements and teaching assignments. Below is a listing of recent workshops and talks. Please call for details

Internet Marketing Overview
More than just web sites, we take a look at all the tools available to the internet marketer today and tomorrow, and how they all work together to form an effective campaign.
Topics Covered:
• What Goes into an Effective Web Site?
• Search Engine Optimization — We're Way Beyond Keywords
• Newsletters, E-mails, Blogs, Podcast

Web Development Process
Yes, there is a process. We take you through our 7 step process for creating web sites that reflect your company and speak to your users.
Topics Covered:
• Who's Coming to Your Site and Why?
• The Importance of Information Architecture
• Design – More than Just Hex Numbers and Pixel Widths

Search Engine Optimization Strategies
SEO is the most commonly used phrase in internet marketing, but there's more to it than just site submissions and rankings. We show you SEO is the first thing you should consider.
Topics Covered:
• The Best Way to Use Search Terms
• Using SEO in Site Design and Content Creation
• Adwords and Campaigns

From Traffic to Sales
You say they're knocking but they don't come in? Strategies for converting Search Engine rankings and the traffic they generate into sales and revenue.
Topics Covered:
• "Conversion Killers" and How to Avoid Them
• What is User Centered Design?
• Why You Should Strive to Build an Online Community?

Home Pages: the Good, The Bad, the Ugly
Your home page is the most valuable marketing asset your company owns. Real-life examples are deconstructed to see what does and does not work.
Topics Covered:
• Uses of the Home Page
• The Five Most Common Home Page Mistakes
• Making Your Homepage More Effective

Corporate Creativity
The creative spirit and the corporate mentality have more in common than you might think. We explore how the creative process can co-exist with the bottom line.
Topics Covered:
• The View from the Other Side of the Desk
• Creative Collaboration: Working with Each Other
• Managing the Creative Meeting